Friday, June 13, 2014

How the Hard Rock Cafe is helping sea turtles

We are happy to announce a new partnership between the Aquarium and the Hard Rock Cafe at Faneuil Hall. This partnership officially kicked off on World Oceans Day and will hopefully bring much-needed support for our Sea Turtle Rescue and Rehabilitation Program.

Caring for sea turtles at the Aquarium's Animal Care Center in Quincy

Here's how it works: Whenever diners at the Hard Rock Cafe mention the Aquarium, the restaurant will donate 15% of their food bill to our rescue program. For the rescue program to receive this benefit, diners must present a special Aquarium/Hard Rock rack card to their server (seen at right), show their membership card or simply say, "Myrtle the turtle sent me." These rack cards will be available at the Info Desk and in the Gift Shop here at the Aquarium.

This kind of support is incredibly important for our efforts to save endangered sea turtles. The New England Aquarium is a global leader in sea turtle care, conservation and research. All seven of the world's sea turtle species are either endangered or threatened, and four of these species are commonly found in New England waters. Learn more about what we do to help sea turtles on the Rescue Blog.

Now our sea turtle rescue program is among the many environmental causes that the Hard Rock Cafe supports around the world. So the next time you're at the Aquarium and are looking for someplace nearby to sit down and chow, ask about these rack cards. Your next tasty plate of fries could help endangered sea turtles.


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