For the first time since the 70s, the Aquarium is back on the air with a TV ad campaign. The campaign features a series of three spots focusing on the lionfish, balloonfish and blacknose shark. The ads mix astonishing animal imagery with creative and whimsical copy.

Lionfish

Blacknose shark

Balloonfish

The ad campaign was covered in The Boston Globe today in this Business section article.

Ad Credits:
Conceptualized and produced by
Connelly Partners

Video edited by
Engine Room Edit

Footage produced in collaboration with
New England Aquarium
Boston, Massachusetts

Keith A. Ellenbogen
underwater photographer

Allan Adams
Assistant Professor of Physics, MIT Department of Physics

Jason O'Connell
Tech Imaging Services, Inc.

Want to see more of this amazing slow motion animal footage?
Check out this goosefish and cuttlefish feeding video. Plus, plan on attending a free lecture in the Aquarium's IMAX Theatre on Monday, August 12 at 7:00 p.m. with two of the team members who captured this footage, photographer/videograher Keith Ellenbogen and theoretical physicist Allan Adams.